{"id":346,"date":"2021-03-03T13:33:29","date_gmt":"2021-03-03T20:33:29","guid":{"rendered":"https:\/\/www.connect4commerce.ca\/resources\/?p=346"},"modified":"2022-02-08T13:57:19","modified_gmt":"2022-02-08T20:57:19","slug":"working-with-the-media-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.connect4commerce.ca\/resources\/business-news\/working-with-the-media-for-small-businesses\/","title":{"rendered":"Working with the Media for Small Businesses"},"content":{"rendered":"\n<h2 id=\"h-an-interview-with-carla-minogue-cbc-anchor-reporter-and-principal-of-anchored-communication\">An Interview with Carla Minogue &#8211; CBC Anchor, Reporter, and Principal of Anchored Communication.<\/h2>\n\n\n\n<h6 id=\"h-hosted-by-bruce-tannas\">Hosted by <a href=\"https:\/\/www.linkedin.com\/in\/bruce-tannas-a3875728\/\">Bruce Tannas<\/a><\/h6>\n\n\n\n<p>In this episode of <a href=\"https:\/\/www.youtube.com\/channel\/UC6VWIhLZfeqbyu-ZRSvzD7w\" target=\"_blank\" rel=\"noreferrer noopener\">Canadian Small Business Tips<\/a>, we are talking to Carla Minogue about how to work with the Media as a small business owner. We discuss working with the media as part of an effective public relations strategy for your business. Carla give us some tips about how to choose the right media for your business and how best get your story in front of the media. Finally, she gives some tips on how to prepare for and conduct a media interview.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Working with the Media for Small Business Owners.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/51OP2ZQsLPo?start=53&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Connect4Commerce offers entrepreneurs and small business owners across the country a convenient and comprehensive place to connect, exchange goods and services, and advance their businesses. Be sure to check out further articles in our <a href=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/\/\">Small Business News<\/a> blog for additional resources. Also,&nbsp;<a href=\"https:\/\/www.connect4commerce.ca\/category\/234\/Business-Services.html\">find professionals<\/a>&nbsp;on our site that can help you with growing your business<\/em>.<\/p>\n\n\n\n<h2 id=\"h-related-articles\">Related Articles:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-connect-4-commerce wp-block-embed-connect-4-commerce\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DcLABg48TI\"><a href=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/adjusting-your-business-financial-plan\/\">Adjusting Your Business Financial Plan for Market Conditions<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Adjusting Your Business Financial Plan for Market Conditions&#8221; &#8212; Connect4Commerce\" src=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/adjusting-your-business-financial-plan\/embed\/#?secret=DcLABg48TI\" data-secret=\"DcLABg48TI\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-connect-4-commerce wp-block-embed-connect-4-commerce\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"0xY0GuKkaf\"><a href=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/content-marketing-for-small-business\/\">Content Marketing for Small Business<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Content Marketing for Small Business&#8221; &#8212; Connect4Commerce\" src=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/content-marketing-for-small-business\/embed\/#?secret=0xY0GuKkaf\" data-secret=\"0xY0GuKkaf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>An Interview with Carla Minogue &#8211; CBC Anchor, Reporter, and Principal of Anchored Communication. Hosted by Bruce Tannas In this episode of Canadian Small Business Tips, we are talking to Carla Minogue about how to work with the Media as&#8230;<\/p>\n","protected":false},"author":2,"featured_media":353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,18,1],"tags":[48,46,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Working with the Media for Small Businesses - Connect4Commerce<\/title>\n<meta name=\"description\" content=\"How does a small business get the attention of the media? Learn tips for working with the media including choosing the right media, pitching your story, and preparing for the interview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/working-with-the-media-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Working with the Media for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Tips for small business owners on working with the media including choosing the right media, pitching your story, and interview preparation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.connect4commerce.ca\/resources\/business-news\/working-with-the-media-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Connect4Commerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Connect4Commerce\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T20:33:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-08T20:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.connect4commerce.ca\/resources\/wp-content\/uploads\/2021\/03\/Media-Interview-Street1-shutterstock_56971396-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruce Tannas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@C4Commerce\" \/>\n<meta name=\"twitter:site\" content=\"@C4Commerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruce Tannas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Working with the Media for Small Businesses - Connect4Commerce","description":"How does a small business get the attention of the media? 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